Challenges:
- Limited online visibility and low search engine rankings.
- Competitors outranking the client for high-priority keywords like “Honey Museum in Kerala” and “Wayanad Wild Honey.”
- Difficulty in driving organic traffic to the website.
Objectives:
- Achieve Google Rank 1 for targeted keywords.
- Increase organic traffic to the website.
- Enhance brand visibility and attract more visitors to the museum.
Solutions/Approach:
Conducted a detailed analysis of the website’s structure, on-page factors, and backlink profile.
Identified high-value, location-specific keywords to target.
Optimized meta tags, headers, and content for SEO. Ensured all pages were SEO-friendly with proper internal linking.
Developed and optimized keyword-rich blog posts and product descriptions for honey products.
Improved site speed, mobile responsiveness, and fixed crawl errors.
Registered the business on Google My Business and optimized for local search results
Implemented a white-hat link-building strategy to boost domain authority.
Results/Key Metrics:
- Rankings: Achieved Rank 1 on Google for keywords like “Honey Museum in Kerala” and “Wayanad Wild Honey.”
- Traffic Growth: Organic traffic increased by 85% within 3 months.
- Engagement Metrics: Average session duration increased by 40%, and bounce rate decreased by 25%.
- Local Visibility: Google My Business views grew by 120%, leading to increased footfall at the museum.